Rakuten Marketing Blog

5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

Posted on Wed, Oct 11, 2017 @ 14:10 PM by Daniel James

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC compliance and disclosures in this blog post!

Ignorance Is No Longer Bliss

Posted on Thu, Sep 14, 2017 @ 09:09 AM by Jamie Rademacher

DISCLAIMER:  All content is for informational purposes only. Analysis and guidance are based on personal interpretations and in no way, represent legal advice.


New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 


7 Disclosure Tips for Content Publishers

Posted on Thu, Mar 30, 2017 @ 13:03 PM by Daniel James

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

Posted on Mon, Jan 30, 2017 @ 12:01 PM by Jennifer Moor

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance. 

All materials have been prepared for general information purposes only by a non-attorney.  The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice.  If you need legal advice, please contact an attorney directly.


7 Must-Know Answers About Disclosure/Compliance in Affiliate Publishing

Posted on Tue, Jan 3, 2017 @ 13:01 PM by Jennifer Moor

In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product features being placed into content, from YouTube videos and podcasts, to social media posts and blogs. However, with this effort will have a lot of questions on what a publisher (and advertiser) should be disclosing to their followers. In this blog post, Brand Quality & Compliance leader Jennifer Moor answers 7 of the most common questions publishers and advertisers might have about disclosure, compliance, and how content is affected by the FTC. 

(Note: This expert blog piece is written only to be informative, and should not be used as legal advice)


Make the New FTC Disclosure Guidelines Your Affiliate Marketing Ally

Posted on Tue, Mar 23, 2010 @ 14:03 PM by Sdishong

Bloggers and affiliate marketers can turn the new FTC (Federal Trade Commission) disclosure guidelines into a marketing tool. Transparency and integrity support your sales efforts and are a cornerstone of best practices in online marketing. You can increase your credibility and professionalism by letting your readers know about any payments or material you receive from product endorsements or online affiliate sales.


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