The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content.
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Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance.
All materials have been prepared for general information purposes only by a non-attorney. The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice. If you need legal advice, please contact an attorney directly.
In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product features being placed into content, from YouTube videos and podcasts, to social media posts and blogs. However, with this effort will have a lot of questions on what a publisher (and advertiser) should be disclosing to their followers. In this blog post, Brand Quality & Compliance leader Jennifer Moor answers 7 of the most common questions publishers and advertisers might have about disclosure, compliance, and how content is affected by the FTC.
(Note: This expert blog piece is written only to be informative, and should not be used as legal advice)
Bloggers and affiliate marketers can turn the new FTC (Federal Trade Commission) disclosure guidelines into a marketing tool. Transparency and integrity support your sales efforts and are a cornerstone of best practices in online marketing. You can increase your credibility and professionalism by letting your readers know about any payments or material you receive from product endorsements or online affiliate sales.