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Rakuten Marketing Blog

Whitepaper: Defining the GDPR Impact on Digital Advertising

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Alissa Nelson

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.



Posted on Fri, Mar 16, 2018 @ 12:03 PM by Alissa Nelson

The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.


Defining Consent in a Post-GDPR World and Why You Should Use It

Posted on Wed, Mar 14, 2018 @ 11:03 AM by Alissa Nelson

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!


Introduction to the General Data Protection Regulation

Posted on Tue, Jan 16, 2018 @ 17:01 PM by Rakuten Marketing

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.


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