Rakuten Marketing Blog

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

Posted on Thu, Sep 14, 2017 @ 14:09 PM by Daniel James

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them are critical to building a strong marketing strategy. To better understand this, we consulted with UNiDAYS, a publisher that works exclusively with college shoppers, to understand how college students shop and how Gen Z is different from their predecessors, Millennials.

Gen Z & Social Media: How Centennials Are Using Social Platforms

Posted on Thu, Jul 20, 2017 @ 16:07 PM by Daniel James

Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.


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