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Rakuten Marketing Blog

Set Your Status to Available Online and Offline with Google Local Inventory Ads

Posted on Mon, Jun 26, 2017 @ 15:06 PM by Kelly Dougherty

Search isn’t just for online anymore. With Google Local Inventory Ads, you can keep your online sales while increasing offline sales by driving foot traffic to your stores. These search ads allow retailers to appeal to customers’ visual nature through online product listing ads (PLAs) that are then matched with in-store information if the product is in stock locally.

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Managing Branded Cost-per-Click Inflation

Posted on Tue, Sep 22, 2015 @ 09:09 AM by Sarah Martin

I currently manage AdWords accounts for a variety of advertiser brands that are either commonly re-sold in larger department stores and/or through online-only marketplaces.  While wholesalers and resellers can certainly benefit a business holistically, they can also directly affect the AdWords competitive landscape… and ultimately your paid search program’s ROI. 

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The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 

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Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:

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Google Partners Digital Breakfast with Rakuten Marketing in New York City

Posted on Tue, Aug 11, 2015 @ 09:08 AM by Ken Drab

Rakuten Marketing's Paid Search team held a Google Partner's Digital Breakfast with over 70 clients and prospects. Below are three videos that highlight the presentation sessions and discussion panel from the event. If you're interested in attending our next event, or a Free Adwords Account Audit, see the information below.

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Gmail Sponsored Promotions

Posted on Tue, Jul 28, 2015 @ 09:07 AM by Scott Goldberg

Looking to get your product or service in front of new, better qualified consumers? Have a unique offering that stays competitive in the ever-changing PPC landscape? Struggling with Brand awareness and want to expand reach, without sacrificing efficiency?

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Benefits of Linking Google Analytics to Google Adwords

Posted on Tue, Jul 14, 2015 @ 09:07 AM by Jessica Damiani

Google Analytics and Google Adwords are valuable tools for marketers to use in order to gain insights on their internet marketing efforts. Individually, the data in each tool offers its own strengths, but their true benefits are only realized when they are linked together.

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4 New Google AdWords Editor Features You’ll Love

Posted on Tue, Jun 2, 2015 @ 09:06 AM by Amanda Kreighbaum

Every time Google launches a new version of AdWords Editor, the collective groan from PPC account managers can be heard from space. I get it, you finally figured out the old version and now there’s something new to learn. Change is scary! But you’re great at handling change. If you weren’t, you’d be reading a blog post about Ask Jeeves right now.

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Getting Google Mobile-Friendly Ready

Posted on Thu, Apr 2, 2015 @ 13:04 PM by Teresa Davis

Beginning on April 21st Google will begin factoring how mobile friendly a website is into how it ranks that site in search results for consumers searching on smartphones. Across every age demographic there are a substantially higher numberof multi-platform and mobile-only internet users than ever before. To put this in perspective there are expected to be over seven hundred, eighty-eight million mobile-only users this year!

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5 Ways To Get AdWords To Click

Posted on Thu, Feb 5, 2015 @ 08:02 AM by Ken Drab

Best Practices & Tips to Drive Performance with Google and Customers

Learn to Build a Better Quality Score

Rakuten Search and Google AdWords experts team up to provide valuable insight that will help you walk away with 5 actionable "TO DO" items focusing on improving your paid search performance, gaining a better return on your ad spend and more!

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