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Rakuten Marketing Blog

Writing Compelling Ad Copy

Posted on Tue, Mar 28, 2017 @ 12:03 PM by Marisol Rossi

All ads should be two things: persuasive and purposeful. The same applies when writing copy for paid search. You don’t have to be a Hemingway-level writer to create compelling ad copy; but read these steps and you’ll be on your way.


[WEBINAR] Google + Rakuten Marketing: Close the Keyword Gap with Dynamic Search Ads

Posted on Mon, Mar 28, 2016 @ 16:03 PM by Jessica Henry

Trying to determine what a consumer will search for is hard work, and managing keywords based on rotating inventory can be quite tedious! Dynamic Search Ads (DSA) is an efficient, scalable and customizable strategy to reach qualified consumers shopping for your products or services based on your website content and inventory.   


Managing Branded Cost-per-Click Inflation

Posted on Tue, Sep 22, 2015 @ 09:09 AM by Sarah Martin

I currently manage AdWords accounts for a variety of advertiser brands that are either commonly re-sold in larger department stores and/or through online-only marketplaces.  While wholesalers and resellers can certainly benefit a business holistically, they can also directly affect the AdWords competitive landscape… and ultimately your paid search program’s ROI. 


The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 


Benefits of Linking Google Analytics to Google Adwords

Posted on Tue, Jul 14, 2015 @ 09:07 AM by Jessica Damiani

Google Analytics and Google Adwords are valuable tools for marketers to use in order to gain insights on their internet marketing efforts. Individually, the data in each tool offers its own strengths, but their true benefits are only realized when they are linked together.


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