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Rakuten Marketing Blog

Is GTIN the New Title for Google Shopping?

Posted on Thu, Apr 20, 2017 @ 11:04 AM by Kelly Dougherty

Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed for a product is not always the one that shows for the ad. While Google is always changing the way it displays PLAs,  this latest shift could make the art of crafting the perfect title a thing of the past. 


Scripts: A Step Back to Go the Quickest Way Forward

Posted on Tue, Mar 21, 2017 @ 16:03 PM by Fernanda De Castro

For some, scripts may seem intimidating, but for those who utilize the tool, it is a blessing in disguise. If you have yet to encounter scripts, they are programmed formulas and codes that automate tasks for you. Whether you are looking to forecast monthly budgets or add negative keywords to help direct the right traffic in campaigns, there is a script out there to help, guaranteed.


Owning It: Control Your Brand in the SERPs and Rake in the Revenue

Posted on Tue, Mar 14, 2017 @ 11:03 AM by Sarah Gyson

In a perfect cyber world, when someone Googles your brand they see a page full of perfectly aligned messaging that translates into tremendous sales and long-term, repeat customers for your website. Unfortunately, for us marketers there are only so many levers we can pull to work toward this. We yield much of our control to engine algorithms and their ever changing “secret sauce” for ranking listings. There is, however, one channel that gives us back some power: paid search. Let’s walk through some of the ways we can use this space to send the right message and increase your site revenue.


6 Tips for Beauty Brands in Paid Search

Posted on Wed, Mar 8, 2017 @ 17:03 PM by Amanda Kreighbaum

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online knows the competition is fierce…and not just in the Project Runway definition of the word. Have no fear! The team at Rakuten Marketing is staffed with the savviest beauty paid search experts on the Internet, so read on to find our top six paid search tips for beauty brands.


The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 


Shopping & Search Ads – Working Together for You!

Posted on Tue, May 26, 2015 @ 09:05 AM by Lauren Pawlowski

In the ever-changing search landscape it’s crucial not only to be on top of new features, but also to understand their effect on overall performance.


Ask the Paid Search Experts: Product Listing Ads (PLAs) on Mobile

Posted on Thu, Nov 13, 2014 @ 03:11 AM by Ken Drab

Do you think PLAs are important to target on mobile devices and do you think they have a positive impact on overall performance?

PLAs, like Google Shopping, do play a pretty important role - even though we’ve seen some clients may initially be hesitant to test mobile PLAs because of mobile's lower conversion rate. Or perhaps the return isn’t as comparable to desktop performance, but it could also be an untapped opportunity.


5 Quick Tips for Google Product Listing Ads

Posted on Wed, Nov 20, 2013 @ 04:11 AM by Sarah Gyson

Are your Google Product Listing Ads primed for success? Google Shopping will be a big player for holiday sales this year since today’s online shoppers are 1.5x more likely to make a purchase when the item they are shopping for is visible!


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