Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.
Rakuten Marketing Blog
As you continue to prepare for the upcoming Fourth Quarter, it is important not to forget about the holiday celebration that really sets off the season - Halloween! From parties to trick-or-treating, and candy to costumes, depending on your vertical, Halloween can be a huge revenue driver for your program. It's important to note that Halloween falls on a Friday this year, so spending on preparations and celebrations should increase. As a benchmark, in 2007, Halloween spending exceeded $5 billion.