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Rakuten Marketing Blog

2017 Halloween Shopper Trends and Marketing Strategies

Posted on Wed, Sep 13, 2017 @ 18:09 PM by Daniel James

Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.


13 Halloween Shopping Trends for Scary-Good Marketing Strategies

Posted on Tue, Sep 20, 2016 @ 15:09 PM by Daniel James

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as important as knowing what the most popular costume is, and in this guide we break down everything you'll need to know about how people are looking for frighteningly-good deals: from what their projected budgets are and how they like to find their deals, to what the popular costumes and candy choices are.

Halloween at LinkShare

Posted on Wed, Nov 5, 2008 @ 03:11 AM by Rakuten Marketing



Halloween 2008 - Get Ready!

Posted on Thu, Oct 2, 2008 @ 03:10 AM by Rakuten Marketing

As you continue to prepare for the upcoming Fourth Quarter, it is important not to forget about the holiday celebration that really sets off the season - Halloween! From parties to trick-or-treating, and candy to costumes, depending on your vertical, Halloween can be a huge revenue driver for your program. It's important to note that Halloween falls on a Friday this year, so spending on preparations and celebrations should increase. As a benchmark, in 2007, Halloween spending exceeded $5 billion.


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