Rakuten Marketing Blog

Case Study: Luxury Brand Shopping During the Q4/Holiday Season

Posted on Thu, Aug 31, 2017 @ 13:08 PM by Jacqueline Fratini

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of luxury shopping trends shows what current luxury brand shoppers are doing, what brands and publishers should watch for, and what to expect during the 2017 holiday shopping season. 


Holiday Report 2016: Results Leading Up to Black Friday (Singles' Day/Veteran's Day)

Posted on Wed, Nov 23, 2016 @ 10:11 AM by Daniel James

In the first part of the 2016 Holiday Report, we took a look at how advertisers and publishers who participated in pre-Black Friday sales and events performed compared to those in the network who did not participate. The first report will focus on Singles' Day and Veteran's Day.

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