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Rakuten Marketing Blog

3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

Posted on Thu, Oct 26, 2017 @ 18:10 PM by Daniel James

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers. 

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Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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