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Rakuten Marketing Blog

2017 Holiday Marketing: Holiday Spending, Digital vs. In-Store, & Non-Traditional Gifts

Posted on Wed, Nov 8, 2017 @ 18:11 PM by Daniel James

Holiday marketing is hectic enough for holiday marketers! That's why we've taken a look at some key holiday shopper trends and customer behaviors making headlines and curated them in this blog post.

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Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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