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Rakuten Marketing Blog

Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

Posted on Mon, Aug 28, 2017 @ 11:08 AM by Daniel James

Snap Inc. is taking a step forward with influencer marketers as the company announces it's Official Stories verification will be available for influencers on Snapchat.
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Influencers' Strong Connection to Followers Shows New Advertiser Benefits

Posted on Mon, Aug 14, 2017 @ 15:08 PM by Daniel James

Influencers' ability to connect with customers is huge - and extremely beneficial to brands.

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High Demand for Video Content Creates Picture-Perfect Content Publisher Opportunity

Posted on Fri, Jul 28, 2017 @ 15:07 PM by Daniel James

High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on. 

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Gen Z & Social Media: How Centennials Are Using Social Platforms

Posted on Thu, Jul 20, 2017 @ 16:07 PM by Daniel James

Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.

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Rakuten Marketing Shortlisted for 'Industry Choice of Network'

Posted on Thu, Jul 6, 2017 @ 15:07 PM by Jamie Rademacher

We’re delighted to announce that following a global nomination process, we have been shortlisted for the Industry Network of Choice at the International Performance Marketing Awards 2017. The voting is already open, and we’d be delighted if you could show your support and vote for us to win the accolade.

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Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon's Prime Day

Posted on Wed, Jul 5, 2017 @ 15:07 PM by Daniel James

Amazon's Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers - if they know what will work and what won't. This blog post examines five strategies for success that affiliate marketers can leverage into their affiliate program.
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Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 

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Industry Insights: Why Video Content Will be Crucial to Affiliate Success in '17

Posted on Thu, Oct 27, 2016 @ 16:10 PM by Daniel James

In this edition of Industry Insights, we take a look at how video content will become one of the biggest priorities for content creation in 2017, who the biggest bargain shopper is (and how to get their attention), and what role mobile devices will play in holiday purchases this season!
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Will 2017 be the Year for Augmented & Virtual Reality Marketing?

Posted on Thu, Sep 29, 2016 @ 12:09 PM by Daniel James

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom from the comfort of his or her own couch. These are just a few ways virtual reality is becoming critical to marketing efforts, with many more on the 2017 horizon. And that's not all - augmented reality is starting to take off majorly, and can continue to grow at a rapid rate thanks to the potential of Snapchat's first hardware product, Spectacles. Finally, with native marketing becoming so prominent, we take a look at some of the most important challenges content publishers are facing. All this is in this October edition of Industry Insights.

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