Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.
Rakuten Marketing Blog
High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on.
Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.
We’re delighted to announce that following a global nomination process, we have been shortlisted for the Industry Network of Choice at the International Performance Marketing Awards 2017. The voting is already open, and we’d be delighted if you could show your support and vote for us to win the accolade.
The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?
The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content.