Rakuten Marketing Blog

Gen Z & Social Media: How Centennials Are Using Social Platforms

Posted on Thu, Jul 20, 2017 @ 16:07 PM by Daniel James

Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.


Rakuten Marketing Shortlisted for 'Industry Choice of Network'

Posted on Thu, Jul 6, 2017 @ 15:07 PM by Jamie Rademacher

We’re delighted to announce that following a global nomination process, we have been shortlisted for the Industry Network of Choice at the International Performance Marketing Awards 2017. The voting is already open, and we’d be delighted if you could show your support and vote for us to win the accolade.


Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon's Prime Day

Posted on Wed, Jul 5, 2017 @ 15:07 PM by Daniel James

Amazon's Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers - if they know what will work and what won't. This blog post examines five strategies for success that affiliate marketers can leverage into their affiliate program.

Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?


New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 


Industry Insights: Why Video Content Will be Crucial to Affiliate Success in '17

Posted on Thu, Oct 27, 2016 @ 16:10 PM by Daniel James

In this edition of Industry Insights, we take a look at how video content will become one of the biggest priorities for content creation in 2017, who the biggest bargain shopper is (and how to get their attention), and what role mobile devices will play in holiday purchases this season!

Will 2017 be the Year for Augmented & Virtual Reality Marketing?

Posted on Thu, Sep 29, 2016 @ 12:09 PM by Daniel James

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom from the comfort of his or her own couch. These are just a few ways virtual reality is becoming critical to marketing efforts, with many more on the 2017 horizon. And that's not all - augmented reality is starting to take off majorly, and can continue to grow at a rapid rate thanks to the potential of Snapchat's first hardware product, Spectacles. Finally, with native marketing becoming so prominent, we take a look at some of the most important challenges content publishers are facing. All this is in this October edition of Industry Insights.


Industry Insights: How Influencer Marketing Won the Gold During the Olympics

Posted on Thu, Sep 1, 2016 @ 13:09 PM by Daniel James

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, the Rio games this past month proved one thing to marketers everywhere: influencers are a viable and highly effective alternative. And with the growing popularity of native advertising for both customers and marketers, you don't need hours of analysis to understand why influencers are the champion marketers.

In this edition of Industry Insights, we take an in-depth look at what influencers are doing to be successful, where they do it, and use two recent situations - the Olympics and the Facebook-Adblock Plus volley - to highlight just how important influencers will be to your affiliate efforts both now and in the future.


Casual Friday: How Businesses are Using Pokemon Go for Marketing

Posted on Fri, Aug 19, 2016 @ 10:08 AM by Daniel James

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of the Bean at Millennium Park, soak in a view of Lake Michigan at the Lakefront Trail, and walk by some of the most historic and dauntingly tall buildings in the country. (And for the record, it was and will always be the Sears Tower, not the Willis.)

But lately my lunchtime walks have been dominated by glancing frequently at my phone, occasionally raising it to view the sights of Chicago in the background of my screen while I try to catch birds, rats, electric mice, and other creatures. I, like the other 9.5 million daily active users, have been absorbed into the world of Pokémon Go.


Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

Posted on Thu, Aug 4, 2016 @ 10:08 AM by Daniel James

In this month's Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of the affiliate marketing model. Plus, learn how social influencers - from e-celebs to the most popular music artists - are influencing e-commerce trends (and the FTC), and discover how long your users are willing to wait for a page to load before giving up...and how much that abandonment will cost you.


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