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Rakuten Marketing Blog

[Podcast] Video Content Marketing & Influencers in 2018

Posted on Wed, Jan 3, 2018 @ 18:01 PM by Daniel James

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!

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How Do Facebook Engagement Bait Penalties Impact Digital Marketers?

Posted on Tue, Dec 19, 2017 @ 15:12 PM by Daniel James

 Facebook's latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?

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Influencer Marketing Matures with More Serious Affiliate Contracts

Posted on Wed, Oct 4, 2017 @ 12:10 PM by Daniel James

Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.

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Don’t Call Us, We’ll Call You: Meeting Consumers Where They Are in the Customer Journey

Posted on Mon, Oct 2, 2017 @ 15:10 PM by Rakuten Marketing

In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!

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Ignorance Is No Longer Bliss

Posted on Thu, Sep 14, 2017 @ 09:09 AM by Jamie Rademacher

DISCLAIMER:  All content is for informational purposes only. Analysis and guidance are based on personal interpretations and in no way, represent legal advice.

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[Podcast] Creating Micro-Moments Through Influencer Marketing

Posted on Tue, Aug 29, 2017 @ 17:08 PM by Daniel James

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.

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Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

Posted on Mon, Aug 28, 2017 @ 11:08 AM by Daniel James

Snap Inc. is taking a step forward with influencer marketers as the company announces it's Official Stories verification will be available for influencers on Snapchat.
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Influencers' Strong Connection to Followers Shows New Advertiser Benefits

Posted on Mon, Aug 14, 2017 @ 15:08 PM by Daniel James

Influencers' ability to connect with customers is huge - and extremely beneficial to brands.

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 

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Influencer Perspective into Influencer Marketing

Posted on Thu, May 25, 2017 @ 15:05 PM by Jamie Rademacher

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertisement or celebrity endorser. 

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