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Rakuten Marketing Blog

The Power Of The Influencer

Posted on Tue, Apr 11, 2017 @ 09:04 AM by Jamie Rademacher

Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right data. According to Statista, 78% of marketers said that measuring influencer marketing ROI will be their #1 challenge this year.

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An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

Posted on Mon, Mar 27, 2017 @ 17:03 PM by Daniel James

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this interview!
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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 

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