Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.
Rakuten Marketing Blog
In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!
DISCLAIMER: All content is for informational purposes only. Analysis and guidance are based on personal interpretations and in no way, represent legal advice.
What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.
The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content.
According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an
Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right data. According to Statista, 78% of marketers said that measuring influencer marketing ROI will be their #1 challenge this year.