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Rakuten Marketing Blog

[Podcast] Video Content Marketing & Influencers in 2018

Posted on Wed, Jan 3, 2018 @ 18:01 PM by Daniel James

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!

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An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

Posted on Mon, Mar 27, 2017 @ 17:03 PM by Daniel James

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this interview!
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Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

Posted on Wed, Feb 8, 2017 @ 17:02 PM by Daniel James

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.

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Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

Posted on Tue, Jan 31, 2017 @ 15:01 PM by Daniel James

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.

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