We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.
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In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!
In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.
In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.