Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!
Rakuten Marketing Blog
Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success!
Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics
When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.