Rakuten Marketing Blog

Scripts: A Step Back to Go the Quickest Way Forward

Posted on Tue, Mar 21, 2017 @ 16:03 PM by Fernanda De Castro

For some, scripts may seem intimidating, but for those who utilize the tool, it is a blessing in disguise. If you have yet to encounter scripts, they are programmed formulas and codes that automate tasks for you. Whether you are looking to forecast monthly budgets or add negative keywords to help direct the right traffic in campaigns, there is a script out there to help, guaranteed.


The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 


If It Ain’t Broke, Fix It - A Case Study

Posted on Thu, Jan 1, 2015 @ 08:01 AM by Ken Drab

Effectively managing a paid search program for multiple years can be challenging.

In the beginning, the bulk of the work is focused on research, infrastructure and build-out before you start to see actionable metrics and significant gains. Fine tuning the account through keyword research, expansion and testing become part of the process over time.

At some point when the account is performing and your client is happy, the easy part is to assume that you’ve got it handled - that you’ve done everything you can and maximized the account’s performance.

As the old adage goes: never assume.


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