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Rakuten Marketing Blog

How to Use Match Types Effectively

Posted on Fri, Mar 24, 2017 @ 15:03 PM by Jessica Moore

Whether you’re inheriting an existing account or have been managing the same account for years, your keyword match types play an important role in the foundation of your paid search efforts.

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The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 

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