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Rakuten Marketing Blog

How to Get the Most Out of Your App Campaigns

Posted on Tue, Apr 4, 2017 @ 13:04 PM by Lauren Bennett

 

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones so creating a frictionless app experience is essential to today’s omni-channel consumer.

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[WEBINAR] Mobile & Video: The Dynamic Duo for the Holiday Shopping Season

Posted on Thu, Oct 15, 2015 @ 09:10 AM by Aaron Ellsworth

Did you know that the average CTR for mobile video is 9.5%? Understanding how mobile and video fit within the consumer journey is crucial for today’s advertiser. 

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Google Partners Digital Breakfast with Rakuten Marketing in New York City

Posted on Tue, Aug 11, 2015 @ 09:08 AM by Ken Drab

Rakuten Marketing's Paid Search team held a Google Partner's Digital Breakfast with over 70 clients and prospects. Below are three videos that highlight the presentation sessions and discussion panel from the event. If you're interested in attending our next event, or a Free Adwords Account Audit, see the information below.

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Mobile: The Secret To Customer Loyalty

Posted on Wed, Aug 5, 2015 @ 13:08 PM by Aaron Ellsworth

The “click-clack” of high heels fills the room as a woman approaches the cash register of a well known department store. “Your total is $247.83,” the cashier says. “I see that you aren’t a member of our rewards club, would you like to sign-up and save 10% on today’s purchase?” he recites the script. The woman pretends not to hear him as she stares at her phone.

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Mobile Searches Heat Up Smartphone Screens

Posted on Tue, Jun 16, 2015 @ 09:06 AM by Jessica Henry

Would you be surprised to know that 93% of people that use their phone to research go on to make a purchase? Mobile searches exceed desktop searches in over 10 countries, including USA and Japan, according to Google. The shift in consumer behavior was expected, but is still significant as it highlights how crucial a mobile strategy has become to overall success.

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Improving Performance in Mobile Advertising

Posted on Wed, Jun 3, 2015 @ 06:06 AM by Justin Taysom

Did you know that consumers check their mobile phone on average 221 times each day? Marketers’ attention is shifting toward mobile, as consumer behavior adapts to include mobile as an integral part of their day-to-day interactions with brands.

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Ask the Paid Search Experts: Product Listing Ads (PLAs) on Mobile

Posted on Thu, Nov 13, 2014 @ 03:11 AM by Ken Drab

Do you think PLAs are important to target on mobile devices and do you think they have a positive impact on overall performance?

PLAs, like Google Shopping, do play a pretty important role - even though we’ve seen some clients may initially be hesitant to test mobile PLAs because of mobile's lower conversion rate. Or perhaps the return isn’t as comparable to desktop performance, but it could also be an untapped opportunity.

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The Importance of a Cross-Device Strategy for Paid Search

Posted on Thu, Nov 6, 2014 @ 03:11 AM by Ken Drab

"It is essential to get in front of your target audience at the right time with the right message across all devices", says Jessica Henry, Director of Strategy Development for Rakuten Search. "Having a cross-device strategy is key, especially as consumer behavior trends continue to change with showrooming and webrooming."

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New Feature for Publishers: The LinkShare Mobile Dashboard

Posted on Tue, Mar 15, 2011 @ 06:03 AM by Rakuten Marketing

We're all constantly on-the-go.   As an Affiliate, an Advertiser promotion could be short-lived.  Every minute counts.

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