Rakuten Marketing Blog

How to Prepare Your Platform For Mobile Marketing Success

Posted on Thu, Aug 3, 2017 @ 13:08 PM by Daniel James

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New York 2017, will teach you everything you need to know to get started with mobile optimization - the right way. 


Mobile Searches Heat Up Smartphone Screens

Posted on Tue, Jun 16, 2015 @ 09:06 AM by Jessica Henry

Would you be surprised to know that 93% of people that use their phone to research go on to make a purchase? Mobile searches exceed desktop searches in over 10 countries, including USA and Japan, according to Google. The shift in consumer behavior was expected, but is still significant as it highlights how crucial a mobile strategy has become to overall success.


The Importance of a Cross-Device Strategy for Paid Search

Posted on Thu, Nov 6, 2014 @ 03:11 AM by Ken Drab

"It is essential to get in front of your target audience at the right time with the right message across all devices", says Jessica Henry, Director of Strategy Development for Rakuten Search. "Having a cross-device strategy is key, especially as consumer behavior trends continue to change with showrooming and webrooming."


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