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Rakuten Marketing Blog

Take Back to School to the Next Level through PPC

Posted on Tue, Jun 13, 2017 @ 16:06 PM by Lauren Bennett

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.


Maintain Momentum from 2016 Cyber Week into 2017

Posted on Wed, Feb 1, 2017 @ 17:02 PM by Ashley McGee

With the Holidays just behind us and the new year in full swing, now is the perfect time to reflect on what we learned about the Search and Shopping landscape. The ultimate goal is to go beyond the holiday season and have successful strategies throughout the year – come explore our Cyber Week findings and learn how you can leverage them for a successful Search and Shopping program in 2017.


Google Partners Digital Breakfast with Rakuten Marketing in New York City

Posted on Tue, Aug 11, 2015 @ 09:08 AM by Ken Drab

Rakuten Marketing's Paid Search team held a Google Partner's Digital Breakfast with over 70 clients and prospects. Below are three videos that highlight the presentation sessions and discussion panel from the event. If you're interested in attending our next event, or a Free Adwords Account Audit, see the information below.


Mobile Searches Heat Up Smartphone Screens

Posted on Tue, Jun 16, 2015 @ 09:06 AM by Jessica Henry

Would you be surprised to know that 93% of people that use their phone to research go on to make a purchase? Mobile searches exceed desktop searches in over 10 countries, including USA and Japan, according to Google. The shift in consumer behavior was expected, but is still significant as it highlights how crucial a mobile strategy has become to overall success.


The Importance of a Cross-Device Strategy for Paid Search

Posted on Thu, Nov 6, 2014 @ 03:11 AM by Ken Drab

"It is essential to get in front of your target audience at the right time with the right message across all devices", says Jessica Henry, Director of Strategy Development for Rakuten Search. "Having a cross-device strategy is key, especially as consumer behavior trends continue to change with showrooming and webrooming."


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