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Rakuten Marketing Blog

8 Essential Back to School Shopping Trends and Marketing Strategies

Posted on Wed, Jun 7, 2017 @ 15:06 PM by Daniel James

School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.

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Network Trends: 2017 Father's Day and Graduation Season Strategies!

Posted on Wed, May 31, 2017 @ 16:05 PM by Daniel James

  In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father's Day!
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Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

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Publisher Network Trends: Post-Black Friday Publisher Strategies for the Holidays

Posted on Thu, Dec 8, 2016 @ 12:12 PM by Daniel James

Publishers, want to know how to make a strong finish in 2016? Read this edition of Publisher Network Trends - we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your publishing strategies?

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Advertiser Network Trends: Post-Black Friday Holiday Strategies

Posted on Thu, Dec 8, 2016 @ 10:12 AM by Daniel James

In this final 2016 edition of Advertiser Network Trends, we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your affiliate strategy to finish off the year strong!

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Advertiser Network Trends: Going Beyond Cyber Week with More Q4 Advertiser Insights & Strategies!

Posted on Wed, Oct 5, 2016 @ 16:10 PM by Daniel James

Advertisers, get ready - this is the final Q4 push before consumers start planning for the holidays! We took a look at what advertisers can do to prepare during these final weeks to be as ready as possible. Insights include what publishing models consumers are using to build their holiday spending strategy, the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks that shoppers use to research their gift ideas.
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Publisher Network Trends: The Q4 Publisher Strategy Push!

Posted on Wed, Oct 5, 2016 @ 13:10 PM by Daniel James

This is it! The final push for Q4 prep is here. Are you ready? We took a look at what publishers can do to prepare during these final weeks before customers start gearing up for the holidays. Insights include how consumers are using different publishing models to build their holiday budget (and where your model fits into that), the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks for shoppers to use to research their gift ideas.
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Publisher Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

Posted on Wed, Aug 31, 2016 @ 18:08 PM by Daniel James

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this publisher edition of Network Trends we took a look at consumer behavior last year in the US, CA, UK, and AU networks to evaluate how customers are shopping, when they start, when they're most likely to buy, and what they'll be looking for come Thanksgiving, Black Friday, and Cyber Monday 2016.

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Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

Posted on Wed, Aug 31, 2016 @ 15:08 PM by Daniel James

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of Network Trends we took a look at consumer behavior last year in the US, CA, UK, and AU networks to evaluate how customers are shopping, when they start, when they're most likely to buy, and what they'll be looking for come Thanksgiving, Black Friday, and Cyber Monday 2016.

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Network Trends - Advertiser Edition: Start Planning for Q4 Success Now!

Posted on Wed, Jul 6, 2016 @ 17:07 PM by Daniel James

The holidays may feel like a few calendar page turns away, but for marketers, the season has already begun. Q4 planning is well underway for most, and if it hasn't started then it should begin ASAP. For advertisers around the globe, there's plenty to plan for, from Singles Awareness Day to important strategies that need implementation sooner rather than later. In this edition of Network Trends: Advertisers, we walk you through everything you need to know in order to have a successful Q4/holiday season.
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