Rakuten Marketing Blog

Rakuten Marketing Announces Partnership With RevTrax, Bridging Online and In-Store Shopping

Posted on Tue, Jan 30, 2018 @ 16:01 PM by Rakuten Marketing

Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.


Reaching Tech-Savvy Car Buyers

Posted on Wed, Sep 23, 2015 @ 10:09 AM by Julia Hardy

A large enough expense to require financing, buying a car is a purchase that many consumers will only make a few times in their lives. Luckily, the task of finding the right vehicle has evolved with innovations like the Internet, mobile phones and social media. Prior to the digital explosion of the past decade, finding the right vehicle could be an arduous, time-consuming process; shoppers were forced to sift through publications like Consumer Reports, scan ads in the local paper and drive to multiple car lots to assess available models.


Always Be Testing: A Paid Search Case Study

Posted on Thu, Dec 11, 2014 @ 03:12 AM by Yuly Gonzalez

Testing is in our blood at Rakuten Search. One thing we’ve discovered over the years is that even a test that doesn’t perform well, it isn’t necessarily a bad thing. Simply put, if a test doesn’t work out as planned, you can – and you should – leverage your learnings from it moving forward. Each test is an opportunity to explore growth and without researching new strategies or tactics, it’s very difficult to find them.


Demystifying Data Onboarding—Linking Offline Purchases to Online Influences through Attribution

Posted on Fri, Nov 7, 2014 @ 08:11 AM by Ryker Morgan

Webrooming and showrooming have become prevalent with the rise of mobile devices and the always connected consumer, but offline purchases still account for 94% of sales. With digital touchpoints influencing the consumer path to purchase more than ever, do you know how many of your offline sales are influenced by your digital marketing efforts?


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