In a perfect cyber world, when someone Googles your brand they see a page full of perfectly aligned messaging that translates into tremendous sales and long-term, repeat customers for your website. Unfortunately, for us marketers there are only so many levers we can pull to work toward this. We yield much of our control to engine algorithms and their ever changing “secret sauce” for ranking listings. There is, however, one channel that gives us back some power: paid search. Let’s walk through some of the ways we can use this space to send the right message and increase your site revenue.
Rakuten Marketing Blog
Why fix something, if it isn’t broken? Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark.
One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced.
In the ever-changing search landscape it’s crucial not only to be on top of new features, but also to understand their effect on overall performance.
Bing rolled a Beta for Bing Shopping Campaign management to a select group of advertisers. They are testing a more intuitive interface that will allow advertisers to make more informed bidding decisions for their Product Ads.
We are proud to present the winners of The Oscars Red Carpet Review - Social Engagement and Paid Search Awards through our infographic. Read the complete review where fashion’s brightest digital marketing minds get creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015 - we're going to provide the link here considering the infographic is fashionably long.
The Rakuten Search team shares insights into why your paid search program may not be performing as well as you think it is. By identifying these problems, you can get your agency or account team focused on generating more revenue and hitting your key metrics - or get someone who will.