Rakuten Marketing Blog

Owning It: Control Your Brand in the SERPs and Rake in the Revenue

Posted on Tue, Mar 14, 2017 @ 11:03 AM by Sarah Gyson

In a perfect cyber world, when someone Googles your brand they see a page full of perfectly aligned messaging that translates into tremendous sales and long-term, repeat customers for your website. Unfortunately, for us marketers there are only so many levers we can pull to work toward this. We yield much of our control to engine algorithms and their ever changing “secret sauce” for ranking listings. There is, however, one channel that gives us back some power: paid search. Let’s walk through some of the ways we can use this space to send the right message and increase your site revenue.


The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 


Launch to Long-Term: 3 Ways Advertisers Can Maximize Their PPC Team

Posted on Tue, Aug 18, 2015 @ 11:08 AM by Ashley McGee

One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced. 


Shopping & Search Ads – Working Together for You!

Posted on Tue, May 26, 2015 @ 09:05 AM by Lauren Pawlowski

In the ever-changing search landscape it’s crucial not only to be on top of new features, but also to understand their effect on overall performance.


The Launch of Bing Shopping Campaigns Beta

Posted on Tue, May 19, 2015 @ 09:05 AM by Kelly Dougherty

Bing rolled a Beta for Bing Shopping Campaign management to a select group of advertisers. They are testing a more intuitive interface that will allow advertisers to make more informed bidding decisions for their Product Ads.


The Oscars Red Carpet Review: The Winners - Infographic

Posted on Thu, Mar 26, 2015 @ 18:03 PM by Ken Drab

We are proud to present the winners of The Oscars Red Carpet Review - Social Engagement and Paid Search Awards through our infographic. Read the complete review where fashion’s brightest digital marketing minds get creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015 - we're going to provide the link here considering the infographic is fashionably long.


5 Signs Your Paid Search Program Needs An Adwords Audit (audio webinar)

Posted on Thu, Oct 30, 2014 @ 04:10 AM by Ken Drab

The Rakuten Search team shares insights into why your paid search program may not be performing as well as you think it is. By identifying these problems, you can get your agency or account team focused on generating more revenue and hitting your key metrics - or get someone who will.


5 Signs That Your Search Program Needs An Audit

Posted on Fri, Aug 22, 2014 @ 08:08 AM by Ken Drab

As we head into the critical fourth quarter, it's more important than ever to make sure your paid search program is running on all cylinders. In less than 30 minutes, you can learn how to identify potential revenue loss! 


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