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Rakuten Marketing Blog

Maintain Momentum from 2016 Cyber Week into 2017

Posted on Wed, Feb 1, 2017 @ 17:02 PM by Ashley McGee

With the Holidays just behind us and the new year in full swing, now is the perfect time to reflect on what we learned about the Search and Shopping landscape. The ultimate goal is to go beyond the holiday season and have successful strategies throughout the year – come explore our Cyber Week findings and learn how you can leverage them for a successful Search and Shopping program in 2017.

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The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 

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Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:

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Launch to Long-Term: 3 Ways Advertisers Can Maximize Their PPC Team

Posted on Tue, Aug 18, 2015 @ 11:08 AM by Ashley McGee

One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced. 

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Shopping & Search Ads – Working Together for You!

Posted on Tue, May 26, 2015 @ 09:05 AM by Lauren Pawlowski

In the ever-changing search landscape it’s crucial not only to be on top of new features, but also to understand their effect on overall performance.

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The Launch of Bing Shopping Campaigns Beta

Posted on Tue, May 19, 2015 @ 09:05 AM by Kelly Dougherty

Bing rolled a Beta for Bing Shopping Campaign management to a select group of advertisers. They are testing a more intuitive interface that will allow advertisers to make more informed bidding decisions for their Product Ads.

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The Oscars Red Carpet Review: The Winners - Infographic

Posted on Thu, Mar 26, 2015 @ 18:03 PM by Ken Drab

We are proud to present the winners of The Oscars Red Carpet Review - Social Engagement and Paid Search Awards through our infographic. Read the complete review where fashion’s brightest digital marketing minds get creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015 - we're going to provide the link here considering the infographic is fashionably long.

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Meet a Rakuten Search Rock Star - Kaytor Tuan

Posted on Tue, Mar 17, 2015 @ 09:03 AM by Ken Drab

The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them!

Next up is Kaytor Tuan, Rakuten Search Business Development Executive!

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Meet a Rakuten Search Rock Star - Sean Lyons

Posted on Tue, Mar 10, 2015 @ 09:03 AM by Ken Drab

The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them!

 

Next up is Sean Lyons, Rakuten Search Client Development Manager!

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Meet a Rakuten Search Rock Star - Sarah Gyson

Posted on Tue, Mar 3, 2015 @ 09:03 AM by Ken Drab

The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them!

Next up is Sarah Gyson, Director of Client Services!

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