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Rakuten Marketing Blog

[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

Posted on Mon, Apr 2, 2018 @ 16:04 PM by Daniel James

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.

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[Podcast] Video Content Marketing & Influencers in 2018

Posted on Wed, Jan 3, 2018 @ 18:01 PM by Daniel James

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!

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Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

Posted on Thu, Oct 12, 2017 @ 14:10 PM by Daniel James

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.

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[Podcast] Back to School 2017 Trends, Tips, & Strategies

Posted on Tue, Jul 11, 2017 @ 14:07 PM by Daniel James

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you'll need to know to get started is here, from when the shopping period takes place to what consumers shop for, so listen in and get your back to school affiliate marketing strategies ready!

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