School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.
Rakuten Marketing Blog
The holiday shopping season is already here, whether you know it or not. Over 50% of people shopped before Cyber Monday last year and that number will probably increase this year. Is your search strategy ready to capitalize on the influx of search traffic during the holiday season?
I currently manage AdWords accounts for a variety of advertiser brands that are either commonly re-sold in larger department stores and/or through online-only marketplaces. While wholesalers and resellers can certainly benefit a business holistically, they can also directly affect the AdWords competitive landscape… and ultimately your paid search program’s ROI.
Why fix something, if it isn’t broken? Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark.
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:
Wrapping up my first year in search there are numerous things I have learned. A couple takeaways stand out more than others.
One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced.
Perhaps one of the greatest benefits of marketing in the ecommerce space, and paid search specifically, is transparency and data – just so much data! Thanks to these insights, both you and your SEM specialist are better equipped to make strategic decisions to bring you closer to meeting your business goals whether that is building brand awareness, driving unique views to your site, or encouraging additional sales with more compelling copy messaging!
There are a few infamous paid search arguments we hear around the office more often than we’d like. “We’re not interested in bidding on any branded terms, our organic listing is ranked #1. Why pay for something that we can get for free?” is the one that that always seems to get to me.
As a paid search specialist with 8 years of experience, I’m not sure there is anything that breaks my heart more than the mindset that brand terms are purely navigational. Brand terms are valuable! And for so many reasons.