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Rakuten Marketing Blog

Demystifying Data Onboarding—Linking Offline Purchases to Online Influences through Attribution

Posted on Fri, Nov 7, 2014 @ 08:11 AM by Ryker Morgan

Webrooming and showrooming have become prevalent with the rise of mobile devices and the always connected consumer, but offline purchases still account for 94% of sales. With digital touchpoints influencing the consumer path to purchase more than ever, do you know how many of your offline sales are influenced by your digital marketing efforts?

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