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Rakuten Marketing Blog

What Are Product Listing Ads & Why You Should Be Using Them

Posted on Thu, Nov 20, 2014 @ 03:11 AM by Ken Drab

How can you reach and influence qualified consumers when they search for relevant products you offer, with a chance to show at the very top of the results page? The answer is simple – Product Listing Ads.

Product Listing Ads (PLAs) are rich image ads, triggered when shoppers are actively searching for products or items you sell. PLAs are eligible to appear on multiple websites, including the major players such as Google, bing and Amazon.

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Ask the Paid Search Experts: Product Listing Ads (PLAs) on Mobile

Posted on Thu, Nov 13, 2014 @ 03:11 AM by Ken Drab

Do you think PLAs are important to target on mobile devices and do you think they have a positive impact on overall performance?

PLAs, like Google Shopping, do play a pretty important role - even though we’ve seen some clients may initially be hesitant to test mobile PLAs because of mobile's lower conversion rate. Or perhaps the return isn’t as comparable to desktop performance, but it could also be an untapped opportunity.

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5 Quick Tips for Google Product Listing Ads

Posted on Wed, Nov 20, 2013 @ 04:11 AM by Sarah Gyson

Are your Google Product Listing Ads primed for success? Google Shopping will be a big player for holiday sales this year since today’s online shoppers are 1.5x more likely to make a purchase when the item they are shopping for is visible!

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