Rakuten Marketing Blog

High Demand for Video Content Creates Picture-Perfect Content Publisher Opportunity

Posted on Fri, Jul 28, 2017 @ 15:07 PM by Daniel James

High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on. 


Network Trends: 2017 Father's Day and Graduation Season Strategies!

Posted on Wed, May 31, 2017 @ 16:05 PM by Daniel James

  In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father's Day!

5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!


7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.


Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.


9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.


5 Cutting Edge Content Publishing Strategies to Leverage in 2017

Posted on Wed, Dec 21, 2016 @ 13:12 PM by Daniel James

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.


Publisher Network Trends: Post-Black Friday Publisher Strategies for the Holidays

Posted on Thu, Dec 8, 2016 @ 12:12 PM by Daniel James

Publishers, want to know how to make a strong finish in 2016? Read this edition of Publisher Network Trends - we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your publishing strategies?


Case Study: Late Holiday Shoppers - Everything You Need to Know for Late-Season Success

Posted on Thu, Dec 1, 2016 @ 15:12 PM by Daniel James

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday shopper, dispel myths about them, and highlight what you should be doing in your affiliate efforts to meet their late shopping needs. We also sat down with (SID: 2050819) to get their expert insights on the one thing late holiday shoppers love most: free shipping. 

Publishers: The Season's Upon Us! Don't Wait - Start Promoting Holiday Offers Today!

Posted on Wed, Nov 16, 2016 @ 16:11 PM by Daniel James

The holidays are here and shoppers are already scouring the internet for Black Friday sales leaks, Cyber Monday teasers, and special promotions on products they're looking to purchase this holiday season. Chances are they're going to be visiting your site to find these deals, so get ready - the holiday shopping rush is going full charge!


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