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Rakuten Marketing Blog

5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!


7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.


Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.


9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.


5 Cutting Edge Content Publishing Strategies to Leverage in 2017

Posted on Wed, Dec 21, 2016 @ 13:12 PM by Daniel James

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.


Publisher Network Trends: Post-Black Friday Publisher Strategies for the Holidays

Posted on Thu, Dec 8, 2016 @ 12:12 PM by Daniel James

Publishers, want to know how to make a strong finish in 2016? Read this edition of Publisher Network Trends - we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your publishing strategies?


Case Study: Late Holiday Shoppers - Everything You Need to Know for Late-Season Success

Posted on Thu, Dec 1, 2016 @ 15:12 PM by Daniel James

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday shopper, dispel myths about them, and highlight what you should be doing in your affiliate efforts to meet their late shopping needs. We also sat down with (SID: 2050819) to get their expert insights on the one thing late holiday shoppers love most: free shipping. 

Publishers: The Season's Upon Us! Don't Wait - Start Promoting Holiday Offers Today!

Posted on Wed, Nov 16, 2016 @ 16:11 PM by Daniel James

The holidays are here and shoppers are already scouring the internet for Black Friday sales leaks, Cyber Monday teasers, and special promotions on products they're looking to purchase this holiday season. Chances are they're going to be visiting your site to find these deals, so get ready - the holiday shopping rush is going full charge!


[Infographic] 2016 State of Affiliate Email Marketing

Posted on Fri, Nov 4, 2016 @ 16:11 PM by Daniel James

With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible - including communication. The infographic below details everything advertisers and publishers need to know about newsletter communication, images, and banner sizes that customers love. Read on to learn more. Click the image to open it in full screen and enlarge.


10 Types of Holiday Content That Holiday Shoppers Will Love

Posted on Wed, Nov 2, 2016 @ 17:11 PM by Daniel James

Fact: Your visitors will be holiday shopping this year. And whether they're the best of the best when it comes to Black Friday, or they don't know the difference between free shipping and in-store pickup, they'll need your help finding the best deals and offers on gifts they want. Use this article to get inspiration for 10 different types of holiday content you can create to make your visitors happy customers this holiday season. And who knows - you may even have some content already written from last year you can reuse!

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