Rakuten Marketing Blog
What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!
Learn seven strategies to making your content feel more personalized to your followers in this blog post.
Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.
Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.
Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.
Publishers, want to know how to make a strong finish in 2016? Read this edition of Publisher Network Trends - we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your publishing strategies?
The holidays are here and shoppers are already scouring the internet for Black Friday sales leaks, Cyber Monday teasers, and special promotions on products they're looking to purchase this holiday season. Chances are they're going to be visiting your site to find these deals, so get ready - the holiday shopping rush is going full charge!
With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible - including communication. The infographic below details everything advertisers and publishers need to know about newsletter communication, images, and banner sizes that customers love. Read on to learn more. Click the image to open it in full screen and enlarge.