I currently manage AdWords accounts for a variety of advertiser brands that are either commonly re-sold in larger department stores and/or through online-only marketplaces. While wholesalers and resellers can certainly benefit a business holistically, they can also directly affect the AdWords competitive landscape… and ultimately your paid search program’s ROI.
Rakuten Marketing Blog
How can testing differentiate you from your paid search competitors?
Sarah Martin, Senior SEM Specialist, offers a tip “getting whitelisted for Google Betas can open the door for new opportunities by allowing you to be the first to test new products that fall in line with your client’s goals and strategies.”