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Rakuten Marketing Blog

Whitepaper: Defining the GDPR Impact on Digital Advertising

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Alissa Nelson

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.


Assessing Attribution in AdWords

Posted on Thu, Mar 29, 2018 @ 14:03 PM by Yuly Gonzalez

Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.



Posted on Fri, Mar 16, 2018 @ 12:03 PM by Alissa Nelson

The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.


Defining Consent in a Post-GDPR World and Why You Should Use It

Posted on Wed, Mar 14, 2018 @ 11:03 AM by Alissa Nelson

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!


Introduction to the General Data Protection Regulation

Posted on Tue, Jan 16, 2018 @ 17:01 PM by Rakuten Marketing

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.


7 Takeaways from the Holiday Shopping Period

Posted on Wed, Jan 10, 2018 @ 16:01 PM by Alissa Nelson

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.


Holiday Infographic: Thanksgiving Through Cyber Monday Insights

Posted on Thu, Dec 7, 2017 @ 12:12 PM by Alissa Nelson

See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!


Expected and Unexpected Holiday Trends Revealed with Thanksgiving, Black Friday and Cyber Monday Insights

Posted on Thu, Nov 30, 2017 @ 14:11 PM by Alissa Nelson

In measuring weeks leading up to Thanksgiving through Cyber Monday we found new and exciting holiday trends that can be leveraged for overall 2017 holiday season success.


Holiday Infographic: Empowering Marketers with the Gifts of Insight

Posted on Thu, Nov 2, 2017 @ 11:11 AM by Alissa Nelson

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!


3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

Posted on Thu, Oct 26, 2017 @ 18:10 PM by Daniel James

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers. 


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