Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.
Rakuten Marketing Blog
Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.
The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.
When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!
As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.
What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.
See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!
In measuring weeks leading up to Thanksgiving through Cyber Monday we found new and exciting holiday trends that can be leveraged for overall 2017 holiday season success.
The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!
Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers.