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Rakuten Marketing Blog

Introduction to the General Data Protection Regulation

Posted on Tue, Jan 16, 2018 @ 17:01 PM by Rakuten Marketing

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.

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7 Takeaways from the Holiday Shopping Period

Posted on Wed, Jan 10, 2018 @ 16:01 PM by Alissa Nelson

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.

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Holiday Infographic: Thanksgiving Through Cyber Monday Insights

Posted on Thu, Dec 7, 2017 @ 12:12 PM by Alissa Nelson

See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!

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Expected and Unexpected Holiday Trends Revealed with Thanksgiving, Black Friday and Cyber Monday Insights

Posted on Thu, Nov 30, 2017 @ 14:11 PM by Alissa Nelson

In measuring weeks leading up to Thanksgiving through Cyber Monday we found new and exciting holiday trends that can be leveraged for overall 2017 holiday season success.

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Holiday Infographic: Empowering Marketers with the Gifts of Insight

Posted on Thu, Nov 2, 2017 @ 11:11 AM by Alissa Nelson

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!

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3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

Posted on Thu, Oct 26, 2017 @ 18:10 PM by Daniel James

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers. 

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Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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Rakuten Marketing Now an Official Affiliate Marketing Partner with the Golden State Warriors

Posted on Wed, Sep 20, 2017 @ 10:09 AM by Alissa Nelson

On September 12, 2017, Rakuten Inc. and the NBA Champions, Golden State Warriors, entered into an official multi-year partnership. As part of this sponsorship, Rakuten Marketing is excited to join the Warriors as an Official Affiliate Marketing Partner!

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Personalization Across Mobile, Social Will Drive 2017 Back-to-School Success

Posted on Tue, Aug 8, 2017 @ 08:08 AM by Alissa Nelson

The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!

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An Update on Rakuten Marketing's Privacy and Service Policies

Posted on Fri, Mar 17, 2017 @ 16:03 PM by Rakuten Marketing

An update on website privacy policy and services policies.

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