Rakuten Marketing Blog

Attention Brand Retailers: Don’t Leave Paid Search to Just Your Resellers

Posted on Fri, Aug 25, 2017 @ 10:08 AM by Sarah Martin

Who doesn’t love shopping at a one-stop-shop reseller with all your favorite brands? As a consumer, it simplifies shopping. But as an e-commerce retailer, it doesn’t simplify your paid search competition.


Set Your Status to Available Online and Offline with Google Local Inventory Ads

Posted on Mon, Jun 26, 2017 @ 15:06 PM by Kelly Dougherty

Search isn’t just for online anymore. With Google Local Inventory Ads, you can keep your online sales while increasing offline sales by driving foot traffic to your stores. These search ads allow retailers to appeal to customers’ visual nature through online product listing ads (PLAs) that are then matched with in-store information if the product is in stock locally.


Celebrities and Their Impact on Your SEM Program

Posted on Tue, Jun 20, 2017 @ 10:06 AM by Yasmari Garay

We often hear that celebrities make great impacts on social movements and current events. From Usain Bolt for Gatorade to Ronda Rousey for Reebok to the countless celebrities voicing their opinions throughout the recent presidential election, these famous people have an impact on overall business and societal outcomes. So how can a celebrity do it for your SEM program? Let us show you!


[WEBINAR] Google + Rakuten Marketing: Close the Keyword Gap with Dynamic Search Ads

Posted on Mon, Mar 28, 2016 @ 16:03 PM by Jessica Henry

Trying to determine what a consumer will search for is hard work, and managing keywords based on rotating inventory can be quite tedious! Dynamic Search Ads (DSA) is an efficient, scalable and customizable strategy to reach qualified consumers shopping for your products or services based on your website content and inventory.   


Rakuten Marketing on Fastest Growing Digital Ad Agency in NYC List

Posted on Fri, Dec 4, 2015 @ 09:12 AM by Krystyna Lijek

Today ReportGarden listed Rakuten Marketing as #28 on a list of the Fastest Growing Ad Agencies in NYC. 


Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:


Takeaways: My First Year in Paid Search

Posted on Tue, Aug 25, 2015 @ 09:08 AM by Yasmari Garay

Wrapping up my first year in search there are numerous things I have learned. A couple takeaways stand out more than others.


Launch to Long-Term: 3 Ways Advertisers Can Maximize Their PPC Team

Posted on Tue, Aug 18, 2015 @ 11:08 AM by Ashley McGee

One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced. 


Getting the Most Out of Your Paid Search Agency

Posted on Tue, Jul 21, 2015 @ 09:07 AM by Natalie Carter

Perhaps one of the greatest benefits of marketing in the ecommerce space, and paid search specifically, is transparency and data – just so much data! Thanks to these insights, both you and your SEM specialist are better equipped to make strategic decisions to bring you closer to meeting your business goals whether that is building brand awareness, driving unique views to your site, or encouraging additional sales with more compelling copy messaging! 


Benefits of Linking Google Analytics to Google Adwords

Posted on Tue, Jul 14, 2015 @ 09:07 AM by Jessica Damiani

Google Analytics and Google Adwords are valuable tools for marketers to use in order to gain insights on their internet marketing efforts. Individually, the data in each tool offers its own strengths, but their true benefits are only realized when they are linked together.


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