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Rakuten Marketing Blog

Own The Page

Posted on Mon, May 4, 2015 @ 09:05 AM by Jessica Henry

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

It is a constant battle to reach, engage and influence consumers. Paid Search provides the opportunity to capitalize on consumers at the exact moment they are looking for your products or services.

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Paid Search & Brand Image

Posted on Mon, Apr 27, 2015 @ 09:04 AM by Sarah Gyson

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

To be a high-end designer brand is to uphold an image of exclusivity and luxury.  To many companies advertising n the readily accessible digital world counters this aspiration. The Paid Search channel, in particular, can have a reputation for being very “salesy” and intrusive, seen as a medium that could derail the high class image designer brands work to maintain with more traditional forms of advertising. As today’s shoppers are impacted by more than over-the-top billboards and glossy magazines, it may be time for advertisers to take a closer look at how they can make Paid Search ads work for them.

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Communicating with Customers

Posted on Mon, Apr 20, 2015 @ 09:04 AM by Jeff Gable

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

It’s no surprise that consumers are becoming less and less brand-loyal.  Because of this, it’s becoming much more important to make sure that every aspect of your marketing strategy is communicating why customers should spend their money with you.  For most brands, Paid Search is one of the biggest pieces of this strategy.  

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The Oscars Red Carpet Review: The Winners - Infographic

Posted on Thu, Mar 26, 2015 @ 18:03 PM by Ken Drab

We are proud to present the winners of The Oscars Red Carpet Review - Social Engagement and Paid Search Awards through our infographic. Read the complete review where fashion’s brightest digital marketing minds get creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015 - we're going to provide the link here considering the infographic is fashionably long.

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The Oscars Red Carpet Review - Social Engagement and Paid Search Awards

Posted on Mon, Mar 9, 2015 @ 13:03 PM by Ken Drab

Fashion’s brightest digital marketing minds get creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.
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