Rakuten Marketing Blog
I'm pleased to announce a new tool from LinkShare designed to make it easier for Publishers to sell compelling products to consumers.
As you continue to prepare for the upcoming Fourth Quarter, it is important not to forget about the holiday celebration that really sets off the season - Halloween! From parties to trick-or-treating, and candy to costumes, depending on your vertical, Halloween can be a huge revenue driver for your program. It's important to note that Halloween falls on a Friday this year, so spending on preparations and celebrations should increase. As a benchmark, in 2007, Halloween spending exceeded $5 billion.