Rakuten Marketing Blog

5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 


Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

Posted on Thu, Aug 18, 2016 @ 11:08 AM by Daniel James

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous about investing "up front" in a paid placement advertisement. This is because paid placements, for all their benefits, still have a lot of misconceptions surrounding their effectiveness and potential ROI. Rakuten Affiliate Network expert Tucker Erickson took the time to review the potential pitfalls and misconceptions of paid placements and explain why advertisers should stop fearing and start loving the opportunity to work with publishers on this type of promotion. There is also a list of best practices, tips, and suggestions to make sure your paid placement strategy meets your advertising budget. 


5 Questions to Help You Analyze Past Q4 Performance

Posted on Tue, Aug 2, 2016 @ 17:08 PM by Daniel James

Start leveraging data from previous Q4 publishing efforts to gain a better understanding of what your customers do and don't want. Use this guide to ask yourself five questions that will outline a template of what you've done in the past that has resulted in your success, how to innovate on that success, and what to avoid doing.


The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 


3 Things You Should Expect in 2015

Posted on Thu, Jan 8, 2015 @ 08:01 AM by Ken Drab

The web is full of New Year’s resolutions articles that will help you turn into a leaner, more youthful version of the 2014 version of you. But what if one of your resolutions was business based and you were looking for something to improve your paid search program? Here are three things we think every advertiser should expect from their agency in 2015.


The Importance of a Cross-Device Strategy for Paid Search

Posted on Thu, Nov 6, 2014 @ 03:11 AM by Ken Drab

"It is essential to get in front of your target audience at the right time with the right message across all devices", says Jessica Henry, Director of Strategy Development for Rakuten Search. "Having a cross-device strategy is key, especially as consumer behavior trends continue to change with showrooming and webrooming."


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