Why fix something, if it isn’t broken? Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark.
Rakuten Marketing Blog
How can testing differentiate you from your paid search competitors?
Sarah Martin, Senior SEM Specialist, offers a tip “getting whitelisted for Google Betas can open the door for new opportunities by allowing you to be the first to test new products that fall in line with your client’s goals and strategies.”
Testing is in our blood at Rakuten Search. One thing we’ve discovered over the years is that even a test that doesn’t perform well, it isn’t necessarily a bad thing. Simply put, if a test doesn’t work out as planned, you can – and you should – leverage your learnings from it moving forward. Each test is an opportunity to explore growth and without researching new strategies or tactics, it’s very difficult to find them.
It can be difficult to identify how your paid search campaigns can impact the overall consumer journey and ultimately affect the purchases made, without the proper tools and insight. For instance, a recent study revealed that more than one quarter of U.S. digital couponers who found a coupon on their smartphone in the past three months, redeemed those coupons offline - in the store. Did you promote the coupon in your search ad? Did a consumer click on your paid search ad and subsequently download the coupon?