Rakuten Marketing Blog

5 Quick Wins To Improve Paid Search in Retail

Posted on Thu, Jan 29, 2015 @ 03:01 AM by Tony Duda

According to a recent research report co-authored by Forrester and, paid search continues to be a major driver of sales and new customer acquisition for retailers. In fact, the joint study found that 85% of the retailers surveyed spent the majority of their interactive budgets on paid search, with four out of five respondents increasing their YOY paid search spend in 2014. Although search is already a mature channel with well documented best practices, our search audits consistently reveal significant opportunities for retailers to supercharge their paid search performance. Here are our top five tips for any brand looking for a quick win in paid search:


Meet a Rakuten Search Rock Star - Tony Duda

Posted on Tue, Jan 6, 2015 @ 04:01 AM by Ken Drab

The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them!

Next up is Tony Duda, Rakuten Search Client Development Manager!


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