Rakuten Marketing Blog

High Demand for Video Content Creates Picture-Perfect Content Publisher Opportunity

Posted on Fri, Jul 28, 2017 @ 15:07 PM by Daniel James

High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on. 


Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

Posted on Wed, Feb 8, 2017 @ 17:02 PM by Daniel James

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.


Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.


[WEBINAR] Mobile & Video: The Dynamic Duo for the Holiday Shopping Season

Posted on Thu, Oct 15, 2015 @ 09:10 AM by Aaron Ellsworth

Did you know that the average CTR for mobile video is 9.5%? Understanding how mobile and video fit within the consumer journey is crucial for today’s advertiser. 


5 Signs Your Paid Search Program Needs An Adwords Audit (audio webinar)

Posted on Thu, Oct 30, 2014 @ 04:10 AM by Ken Drab

The Rakuten Search team shares insights into why your paid search program may not be performing as well as you think it is. By identifying these problems, you can get your agency or account team focused on generating more revenue and hitting your key metrics - or get someone who will.


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